Work Samples
Business-to-business company- copywriting for a media kit
Client: ConstructConnect - a construction industry news and analysis resource
Role: Marketing strategy and copywriting.
Project summary: Create a new media kit.
Goal: Create ad sales tools for the sales team to distribute at an upcoming trade convention.
Tasks: Update old and write new copy for a media kit that supports ad sales on the new website.
Work Samples
A selection of Judy’s work is available for review below and includes a range of her work, from writing examples to social campaigns to content and communication planning exercises and strategies.
Non-profit society - event promotion campaign including social campaign planning, copywriting, photography
Scientific research centre - content strategy and content development/copywriting coaching for a website redesign
Retail consumer goods - content strategy and content development planning for a website redesign
Telecommunications - content strategy and content development/copywriting coaching for a website redesign
Government - content strategy and content development/copywriting coaching for a website redesign
Financial institution - brand communications exercise
Financial institution - audience exploration exercise
Paid media ads - copywriting
Media kit - copywriting