Work Samples
Business-to-Business company - paid media ads
Client: ConstructConnect, a construction industry news and analysis resource.
Project summary: Paid media ad copy to promote their new website.
Role: Marketing strategy and copywriting.
Goal: Raise awareness of and drive traffic to a newly launched website.
Tasks: Create ad copy using three key themes:
Raise awareness of the company’s well-respected data and insight services.
Bring attention to the company's 90-year legacy.
Highlight their new, improved website.
Examples: Paid Media Ads
Work Samples
A selection of Judy’s work is available for review below and includes a range of her work, from writing examples to social campaigns to content and communication planning exercises and strategies.
Non-profit society - event promotion campaign including social campaign planning, copywriting, photography
Scientific research centre - content strategy and content development/copywriting coaching for a website redesign
Retail consumer goods - content strategy and content development planning for a website redesign
Telecommunications - content strategy and content development/copywriting coaching for a website redesign
Government - content strategy and content development/copywriting coaching for a website redesign
Financial institution - brand communications exercise
Financial institution - audience exploration exercise
Paid media ads - copywriting
Media kit - copywriting